Digital Marketing Manager - Remote in Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, Badung)

Are you a visionary Digital Marketing Manager passionate about transforming education through innovative marketing strategies? Mapúa University, a leading institution in the Philippines, is seeking a dynamic professional to join our team remotely from Bali. In this role, you'll craft and execute digital marketing campaigns that drive student enrollment, engage our global audience, and elevate our brand presence. With a focus on data-driven insights and creative storytelling, you'll work closely with cross-functional teams to deliver measurable results.

Mapúa University is a prestigious institution with a rich history of academic excellence, innovation, and community impact. As a remote-first organization, we offer a flexible work environment that allows you to thrive while maintaining a strong connection to our vibrant Bali community. Join us in shaping the future of education and making a meaningful difference in the lives of our students.

In your daily work, you'll leverage tools like Google Analytics, Meta Ads Manager, and HubSpot to analyze performance, optimize campaigns, and report on key metrics. You'll collaborate with our marketing, admissions, and student services teams to ensure seamless execution and continuous improvement.

📋 Tanggung Jawab Pekerjaan

• Develop and implement digital marketing strategies to increase student enrollment and engagement.
• Manage and optimize paid social media campaigns on platforms like Facebook, Instagram, and LinkedIn.
• Create and distribute compelling content across various digital channels, including email, blog, and social media.
• Analyze campaign performance using data-driven insights to inform strategic decisions.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
• Stay up-to-date with industry trends and best practices in digital marketing.
• Report on campaign performance and provide recommendations for continuous improvement.
• Ensure compliance with all relevant regulations and guidelines.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, with a proven track record in higher education or a similar industry.
• Proficiency in using digital marketing tools such as Google Analytics, Meta Ads Manager, and HubSpot.
• Strong understanding of SEO and content marketing principles.
• Excellent analytical and problem-solving skills.
• Proven ability to work independently and manage multiple projects simultaneously.
• Strong communication and collaboration skills.
• Fluency in English (both written and spoken).

🛠️ Keahlian

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